When my business partner, Monty Morgan, and myself started developing Pretty Simple in May 2020, we had no idea of the potential that it could become. Covid had business slowed to a crawl, current projects put on hold, and while he was in Hawai’i, and I was in Atlanta, we brainstormed ideas of what we could work on in this unprecedented time.
Pretty Simple was just a series of sketches I had written out, again and again, an idea of a simple but beautiful app that I could use to track my leads, get reminders about follow-ups but also get motivated to take action by seeing how much money was on the table. In over a decade of working with small businesses, following up and tracking leads was one of the top issues, and together, we felt like we could solve this problem.
In June we launched our beta, only promoting to our circles and 2 micro-influencers, and it was a success! Not only did strangers sign up, but they paid to be in the beta! This model isn’t popular, but we felt we needed to prove this concept and that required cash. After running the beta for several months we Realized that the number one requested feature, push notifications, were simply not available on our current platform. After discussing our app with a multi-millionaire dollar startup tech founder and a venture capital liaison, we decided two things. Yes, this was totally a thing, and that we were going to fund our own development.
After investing thousands of dollars and weeks of work, Pretty Simple is almost ready! We estimate our app to be available in Apple Stores in early March 2021.